Maslow’s Hierarchy of Needs

 One of the most widely quoted motivation theories with its applications in Marketing, Economics, Psychology, Management, HRM
 Human needs are in the form of a hierarchy, ascending from lowest to the highest (as a ladder)
 When one set of needs is fulfilled, it does not motivate people anymore and they seek for the fulfillment of next level needs

Maslow’s Hierarchy of Needs:
1- Self- Actualization
2- Esteem Needs (Power, Status, Self-respect)
3- Social Needs (Affection, Belongings and Friendship)
4- Safety Needs (Security and protection)
5- Physiological Needs (Food, Water, Shelter, Sleep)

Application of Maslow’s Theory:
General Examples:
 Food
 Stability
 Friendship
 Status
 Achievement

Organizational Example:
- Basic Salary
- Pension Plan
- Friends at Work
- Job Title
- Challenging Job