Thursday, January 28, 2010
Terms Which are Related to Planning
- Goals and Objectives
Vision is mental picture of an organization.
What do we want to become in the future?
Vision talks about future time.
Vision statement example (MRRD):
A healthy, poverty free and opium free afghansitan, base on independence, democratic governance, self reliability and equitable development.
It is the purpose or reason for the existence of an organization
Example: Marketing pharmaceutical products can be the mission of a drugs manufacturing company
Mission talks about present time.
Components of a mission statement:
Customer: Who are the customers?
Product or Service: What are the firms, Major products or services?
Market: Geographically, where does the firm compete?
Technology: is the firm technologically current?
Concern for survival, Growth and profitability: is the firm committed to growth and financial soundness?
Philosophy: what are the basic beliefs, values and ethical priorities of the firm?
Self Concept: What is the firm’s distinctive competence or major competitive advantage?
Concern for public image: Is the firm responsive to social, community and environmental concerns?
Concern for employees: Are employees being considered as valuable assets for the firm?
It is the purpose or reason for the existence of an organisation.
For Example: “What is our business?”
Shows what an organization wants to be and whom it wants to serve
Mission Statement example:
The Bellevue Hospital, with respect, compassion, integrity, and courage, honors the individuality and confidentiality of our patients, employees, and community, and is progressive in anticipating and providing future health care services.
- Broad in scope (meaningful)
- Not overly specific
- Reconciles interests among organisation members
- Finely balanced between specificity & generality
- Arouse positive feelings & emotions
- Motivate readers to action
- Generate favorable feeling of the firm
- Survival Growth Profit
- Public image
Goals and Objectives:
Quite frequently goals and objectives are used interchangeably
Goal: Is the end target or result
Strategic Goal: Broadly defined targets or future results set by top management. (Top Management)
Tactical Goal: targets or future results usually set by middle management for specific departments or units. (Middle-Management)
Operational Goal: are targets or future results set by lower management. (Lower Management)
Objectives are established at organisational, departmental or individual level
Policies: These are guidelines for action
Example 1: They indicate what is permitted and what is not permitted
Example 2: Promoting people is a personnel policy of a company
It is the actual course of action designed to carry out the established objective
Example: MBA, BBA,DBA etc.
These are very specific actions to be taken or not taken with respect to situation
Example: wearing uniform or reporting to work at a particular time
These are instructions as to how a particular thing should be done
Example: Operating a machine or handling employee complaints
It is the method of shaping a company's future and involves determining the long-run direction of an organisation
Example: A company may have the strategy of diversifying into related business within next few years