Saturday, January 16, 2010

Promoting Innovation: The Entrepreneurial role

- Innovation: A new idea applied to initiating or improving a process, product or service.
Example: discovering and exploiting new opportunities.
- Intrapreneurs: individuals who engage in entrepreneurial roles inside organizations.
- Intrapreneurship: the process of innovating within and existing organization.
- Idea Champion: Individuals who generate a new idea or believe in the value of a new idea.

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