Wednesday, April 14, 2010
Project Stakeholders and their roles
Stakeholders are individuals or organizations who participate in the project or are impacted by its result.
Some stakeholders are “active” or “key”.
Five Primary Stakeholders:
1- Project Manager
2- Project Team
3- Functional Management
4- Sponsor
5- Customer
The heart of successful project management involves satisfying the expectations of these stakeholders.
“Satisfy Stakeholders!”
The first step in this process is gaining agreement of all the stakeholders on the goals of the project.
Stakeholder Roles: Project Manager:
Project manager is involved in magic, or, more precisely, practical magic.
The project manager must ask questions like this: “What is my authority?” “Who do I report to?” “What are my expectations?”
If you are a project manager, you are an important stakeholder, too. Don’t forget to satisfy yourself!
Stakeholder Roles: Project Team:
All groups and individuals who contribute time, skills, and efforts to the project are considered team members.
In addition to the people from the company assigned to the project, these can be contractors, and even customers.
Stakeholder Roles: Functional Management:
Management refers to functional management, also known as line management.
These can be department managers, or first-level supervisors.
Functional managers are responsible for an organizational unit, such as “engineering” or “marketing” rather than for a specific project.
These are the people with long-term control over employees and other resources in the firm.
Project managers describe help from functional managers in “getting the right people at the right time” and “timely decisions based on the facts presented by the project team.”
Stakeholder Roles: Sponsor:
The sponsor is the person with formal authority who is ultimately responsible for the project.
A sponsor may be a senior executive or a junior manager.
The sponsor provides the authority that the project manager often lacks.
Why are Sponsors Important?
First, sponsors are ultimately responsible for the success of the project. The formal authority that comes from their title and position in the organization endows them with the responsibility.
Why are Sponsors Important?
Second, the sponsor’s primary task is to help the project team be successful. The best sponsors know they aren’t sponsoring a project; they are sponsoring the project manager and the project team.
Stakeholder Roles: Customer:
Somebody will be paying for the project.
Note: in public sector projects, customer group is composed of all the citizens who will use the road, or other service built by the project.
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